Top 14 Flooring Contractor Websites For 2025

Your Guide to the Top 14 Flooring Contractor Websites

When it comes to choosing the right flooring contractor, looks matter—at least when we’re talking about their website. A great flooring contractor website isn’t just about pretty pictures of hardwood or sleek tiles. It’s about trust, ease of navigation, clear service information, and the feeling that you’re in the hands of a true pro. That’s where our Top 14 flooring contractor websites list comes in.

We’ve done the scrolling, clicking, and critiquing so you don’t have to. Whether you’re a homeowner hunting for the right contractor or a business owner looking to spruce up your own flooring website, these examples will show you what works (and what doesn’t). You’ll see how the best in the industry combine design, function, and personality to win over customers before they even pick up the phone.

Let’s dive in and explore what makes these sites stand out—and how you can use their ideas to make smarter decisions.

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Why Flooring Contractor Websites Matter

Your floor might be the literal foundation of your home or office, but when it comes to finding a contractor, their website is the foundation of trust.

Here’s why:

• First impressions count – A polished, professional site instantly sets a tone of credibility.
• Clear communication saves time – Good sites make it easy to find services, pricing info, and contact details.
• Visuals build confidence – Before-and-after galleries and project portfolios showcase skill.

The best flooring contractor websites don’t just tell you they’re good—they show you.

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What We Looked for in the Top 14 Flooring Contractor Websites

When picking our favorites, we focused on a few core elements:

1. Design & Layout – Is the site clean, easy to navigate, and visually appealing?
2. Service Clarity – Can a visitor quickly understand what they offer?
3. Trust Elements – Testimonials, certifications, warranties, and guarantees.
4. Mobile Optimization – Because most people search on their phones first.
5. Lead-Friendly Features – Quote forms, clickable contact info, and clear CTAs.

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The Top 14 Flooring Contractor Websites

1. Flooring America

A friendly design with bold service categories and an impressive gallery. Their interactive “room visualizer” lets customers see flooring options in their own space.

2. Empire Today

Known for their catchy jingle, but their website is equally smart. Simple navigation, clear pricing info, and fast quote forms make it user-friendly.

3. Lumber Liquidators (LL Flooring)

A clean, retail-style site with a massive library of flooring guides, helping them stand out as both sellers and installation experts.

4. The Floor Store

Modern, colorful, and easy to browse. They highlight seasonal promotions without overwhelming the visitor.

5. ProSource Wholesale

Perfect for both contractors and homeowners, with a trade-only membership model explained clearly upfront.

6. Flooring Liquidators

Great use of bold imagery and call-to-action buttons. Their “Shop by Room” feature is a nice touch for inspiration.

7. Shaw Floors

Combines product sales with installation services. Their interactive floor design tools are a major plus.

8. Floor Coverings International

A welcoming homepage with a “We bring the store to you” concept, showing their mobile showroom in action.

9. 50 Floor

Fast-loading, mobile-friendly, and features a strong trust-building section with reviews and certifications.

10. Carpet One Floor & Home

Balancing traditional design with modern touches, they focus heavily on community trust and local service.

11. National Floors Direct

Bold colors, straightforward calls to action, and real-time chat support for immediate customer engagement.

12. Avalon Flooring

Chic and polished with lifestyle-inspired photography that makes you want to remodel immediately.

13. Floors To Your Home

Budget-conscious shoppers will appreciate the clear pricing and easy-to-find deals section.

14. Mr. Sandless

Specializes in refinishing rather than installation. Their unique niche is clearly explained with simple, engaging visuals.

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What These Websites Teach Us

After browsing these top flooring contractor websites, a few patterns become clear:

• Keep it visual – High-quality images sell more than any paragraph can.
• Make contact easy – Multiple touchpoints (forms, phone numbers, chat) increase conversions.
• Show your personality – Whether it’s friendly copy or unique branding, personality builds trust.
• Educate customers – Free guides, tips, or tools help you stand out as an expert.

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Tips for Choosing the Right Flooring Contractor

If you’re on the hunt for your perfect flooring pro, keep these tips in mind:

1. Look for proof of work – Before-and-after photos or videos.
2. Check reviews – Both on their website and third-party platforms.
3. Evaluate communication – If they’re quick to respond online, they’ll likely be responsive in person.
4. Ask about warranties – The best contractors back their work with guarantees.

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Wrapping It Up

The best flooring contractor websites do more than just look pretty—they build trust, answer questions, and make it easy to take the next step. By studying these 14 examples, you’ll see how the right combination of visuals, clear information, and easy navigation can set a contractor apart from the competition.

Whether you’re hiring a flooring expert or creating your own site, these lessons are your shortcut to making the right impression. And remember—good floors are great, but a contractor who communicates well from the first click? That’s priceless.