How to integrate Sendinblue with WooCommerce?

Introduction

Running an online store is exciting—but keeping customers engaged after their first purchase is where the real challenge begins. That’s why email marketing is such a powerful tool for eCommerce. If you’re using WooCommerce, you might already know the struggle of sending newsletters, order updates, or abandoned cart reminders. The good news? Integrating Sendinblue with WooCommerce can make all of this much easier.

Sendinblue (now called Brevo) is an email marketing platform designed to help you connect with your audience through automated campaigns, transactional emails, and even SMS. By syncing it with WooCommerce, you can turn customer data into actionable insights, build stronger relationships, and drive repeat sales—all without spending hours managing emails manually.

In this guide, we’ll walk through how to integrate Sendinblue with WooCommerce, why it’s worth your time, and some best practices to make sure you get the most out of the integration.

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Why Connect Sendinblue with WooCommerce?

Before jumping into the “how,” let’s talk about the “why.” Here are some benefits of linking the two platforms:

• Automated emails – Send welcome emails, abandoned cart reminders, and order confirmations without lifting a finger.
• Better deliverability – Ensure your WooCommerce emails land in inboxes, not spam folders.
• Customer segmentation – Target customers based on purchase history, location, or behavior.
• Multi-channel communication – Reach customers not just through email but also via SMS and chat.
• Data-driven insights – Track open rates, click-throughs, and conversions to improve campaigns.

In short, this integration takes your WooCommerce store from just “selling products” to actually building lasting customer relationships.

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Methods to Integrate Sendinblue with WooCommerce

There are a couple of ways to get Sendinblue and WooCommerce working together:

1. Official Sendinblue Plugin for WooCommerce

The simplest method is installing the official Sendinblue plugin. This plugin lets you:

• Sync WooCommerce contacts directly with Sendinblue.
• Send transactional emails via Sendinblue’s SMTP server.
• Automate marketing workflows like welcome series or follow-ups.

2. Using Third-Party Tools (Zapier, Make, etc.)

If you want more advanced workflows, platforms like Zapier or Make allow you to connect WooCommerce with Sendinblue and dozens of other apps. For example, you can:

• Add new WooCommerce orders to a specific email list.
• Trigger special campaigns when a customer spends over a certain amount.

3. Custom API Integration

For developers, Sendinblue’s API provides flexibility to create custom workflows—like syncing loyalty points, order history, or personalized discount emails.

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Step-by-Step: How to Integrate Sendinblue with WooCommerce Using the Plugin

Let’s go through the simplest method, which works for most store owners.

Step 1: Install the Plugin

• From your WordPress dashboard, go to Plugins > Add New.
• Search for Sendinblue – Email Marketing, SMTP, and Marketing Automation.
• Install and activate it.

Step 2: Connect Your Sendinblue Account

• Go to WooCommerce > Sendinblue in your WordPress dashboard.
• Enter your API key (found in your Sendinblue account under SMTP & API settings).
• Save changes.

Step 3: Set Up Transactional Emails

• In the plugin settings, select Sendinblue SMTP as your mailer.
• This ensures WooCommerce emails like order confirmations are sent reliably through Sendinblue servers.

Step 4: Sync Contacts

• Enable the option to sync WooCommerce customers with Sendinblue lists.
• Choose or create a list where customer emails will be stored.

Step 5: Configure Marketing Automation

• Head over to Sendinblue’s dashboard.
• Set up automations like:
  • Welcome emails for new customers.
  • Abandoned cart reminders.
  • Product recommendations.

And just like that, you’ve got a working integration!

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Practical Use Cases for WooCommerce + Sendinblue

Here are some ideas to put your integration to work:

1. Abandoned Cart Recovery
   Automatically send a friendly reminder (with a discount code, if you like) to customers who added items to their cart but didn’t check out.
2. Personalized Product Recommendations
   Send emails showcasing products based on what your customers previously purchased.
3. Seasonal Campaigns
   Easily create holiday promotions or flash sales with targeted lists.
4. Customer Feedback Emails
   Send post-purchase emails asking for reviews or feedback, helping you build trust and improve products.

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Troubleshooting Common Issues

• Emails still going to spam? Double-check SPF, DKIM, and DMARC settings in your Sendinblue account.
• Contacts not syncing? Make sure you’ve selected the correct list in the plugin.
• Slow email delivery? Verify your Sendinblue plan limits and upgrade if necessary.

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Best Practices for Sendinblue + WooCommerce

To maximize results:

• Segment your audience – Don’t send the same email to everyone. Tailor messages to new vs. returning customers.
• Use automation – Let Sendinblue handle repetitive tasks like follow-ups and reminders.
• A/B test campaigns – Test subject lines and designs to see what gets better engagement.
• Keep it simple – Don’t overwhelm customers with too many emails. Value > volume.

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Conclusion

Learning how to integrate Sendinblue with WooCommerce is one of the smartest moves you can make to grow your online store. With just a plugin and a few settings, you can automate emails, improve deliverability, and stay connected with your customers long after their first purchase.

Whether you want to boost sales with abandoned cart reminders, nurture new subscribers with welcome series, or simply ensure your order emails land in the inbox, this integration has you covered.

Ready to give it a try? Start with the official plugin—it’s quick, easy, and could transform the way you communicate with your customers.