Best WooCommerce Points and Rewards Plugins

Introduction

Customer loyalty is everything in eCommerce. Getting a new shopper is great, but keeping them coming back is what really grows your store. That’s where rewards programs come in. With the best WooCommerce points and rewards plugins, you can encourage repeat purchases, reward loyal customers, and even turn one-time buyers into brand advocates.

Imagine this: instead of just saying “thank you” after a sale, you give shoppers points they can redeem for discounts, free products, or other perks. Suddenly, your store feels more like a community—and customers have a reason to return.

In this article, we’ll explore the top plugins that make it easy to set up a points and rewards system in WooCommerce. Whether you’re running a small online shop or scaling up a big eCommerce business, these tools can help keep customers happy while boosting your bottom line.

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Why Use Points and Rewards in WooCommerce?

Adding a loyalty program to your store isn’t just about being nice—it’s a proven sales strategy. Here’s why:

• Encourages repeat purchases – Shoppers are more likely to return if they know they’re earning rewards.
• Boosts customer lifetime value – Loyal customers spend more over time.
• Builds stronger relationships – Reward systems make your customers feel valued.
• Helps with referrals – Some plugins allow customers to earn points by referring friends.

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Best WooCommerce Points and Rewards Plugins

1. WooCommerce Points and Rewards (Official Extension)

This is the official plugin from WooCommerce. It lets you reward customers with points for purchases and allow them to redeem points for discounts.

Key features:

• Flexible points system
• Set earning and redemption rates
• Apply rules to specific products or categories
• Simple for customers to track points

Best for: Store owners who want a reliable, official plugin directly supported by WooCommerce.

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2. YITH WooCommerce Points and Rewards

YITH is known for feature-rich plugins, and this one is no exception. It’s a powerful loyalty system with deep customization options.

Key features:

• Points expire after a set time (great for urgency)
• Custom messages to notify customers of their points
• Ability to set different rules per user role
• Reports to analyze loyalty program success

Best for: Stores that want maximum flexibility and marketing tools built into their rewards system.

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3. Loyalty Points for WooCommerce by WP Swings

WP Swings offers a straightforward points and rewards plugin with strong reporting and personalization features.

Key features:

• Points for purchases, sign-ups, and referrals
• Easy redemption at checkout
• Email notifications for earned points
• Detailed customer loyalty analytics

Best for: Businesses that want both simplicity and data-driven insights.

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4. SUMO Reward Points

SUMO is one of the most complete WooCommerce loyalty plugins. It covers almost every type of reward action you can imagine.

Key features:

• Earn points for purchases, reviews, referrals, and social shares
• Tiered rewards system
• Points can be converted into coupons
• Compatibility with subscription products

Best for: Stores looking for an advanced, all-in-one solution with flexibility.

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5. Gratisfaction

Gratisfaction is more than just a points system—it’s a full loyalty, referral, and gamification platform.

Key features:

• Referral rewards system
• Birthday and anniversary rewards
• Integration with email marketing tools
• Supports social media sharing bonuses

Best for: Businesses that want to add a fun, gamified twist to their loyalty program.

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6. MyCred

MyCred is a highly versatile points management system that goes beyond WooCommerce. It can reward users across your entire WordPress site.

Key features:

• Supports WooCommerce, BuddyPress, and other integrations
• Award points for site activities (not just shopping)
• Strong customization and developer-friendly
• Marketplace for add-ons

Best for: Websites that combine eCommerce with community features like forums or memberships.

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7. WooRewards

WooRewards offers both free and premium versions, making it a good entry point for smaller shops. It balances simplicity with customization.

Key features:

• Free and pro versions
• Reward customers with coupons or discounts
• Tier-based loyalty programs
• Customizable email notifications

Best for: Small to medium shops that want to start with free features and grow over time.

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Tips for Running a Successful Rewards Program

Choosing the right plugin is just the first step. To make your loyalty system effective, keep these tips in mind:

• Keep it simple – Complicated rules can discourage customers.
• Promote your program – Highlight it on your site, emails, and social media.
• Mix short-term and long-term rewards – Instant perks keep people excited, while long-term goals encourage loyalty.
• Track and adjust – Use reports to see what’s working and fine-tune the program.

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Wrapping It Up

The best WooCommerce points and rewards plugins help turn casual shoppers into loyal fans. From the official WooCommerce Points and Rewards plugin to advanced tools like SUMO or Gratisfaction, there’s an option for every store size and budget.

Loyalty programs don’t just drive repeat sales—they build trust, increase customer lifetime value, and make your brand stand out in a competitive market. Start small, experiment with features, and adjust your program as you grow.

👉 Want to dive deeper? Check out our guides on WooCommerce marketing strategies and customer retention hacks to make the most of your store.